Creative Intervention: Whithorn

What’s Happening in Whithorn?

The project aims to create a coherent creative campaign that reinterprets Whithorn’s walking and pilgrimage heritage for a modern audience, connecting past and present, and encouraging movement to and around Whithorn in more sustainable ways.

This includes:

• Reframing pilgrimage as a contemporary, accessible form of mindful travel
• Bringing existing media into renewed public circulation
• Highlighting Whithorn as both destination and journey
• Encouraging active travel through walking, wheeling, cycling and e-bike exploration
• Strengthening Whithorn’s regional identity as a hub for heritage-rich, sustainable travel
• Supporting behavioural change by offering meaningful alternatives to car-based journeys

The work should surface wider themes of ecology, coastline, archaeology, identity and landscape, grounding Whithorn’s heritage in the lived experience of movement.

Planned Creative Outputs

• Short film highlighting active travel through the Whithorn Pilgrimage
• A refreshed visual and narrative campaign grounded in the 13 Stages film archive
• Short-form video, creative reels or digital storytelling for social media
• Audio- or story-led content inviting visitors into the ritual, reflection and rhythm of walking
• Creative communication around new footpaths, e-bike trails and archaeological routes
• Content linking inland pilgrimage routes with Whithorn’s coastal heritage
• Narrative framing positioning Whithorn as a sustainable travel destination
• Visual or printed materials (maps, guides, markers) supporting slow tourism and walking culture